Candid Wholesale B2B platform
In 2021, I had the opportunity to join Candid Wholesale, an exciting start up in the B2B space. Candid is a platform for Wholesalers and Retailers to conduct business. Based on the founders’ real-world experience owning a wholesale business, Candid was a platform uniquely focused on day to day business needs and pain points brands experience in doing wholesale business.
PROBLEM
When I joined Candid, they already had an impressive array of features and functionality in place to enable users to conduct wholesale business, but the app experience was in many respects a challenge. Candid is an agile environment focused on shipping features as soon as feasible to get them into users’ hands, and their technical output was indeed impressive. However, much of the feature development had been piecemeal and ad-hoc, and this showed in the UI. Features were added over time, resulting in interfaces which were crowded, confusing, and lacking in clear priority.
RESULTS
My team produced final Design and Specification documents that were of the highest quality, on-brand, technically achievable, and fully specified and documented for Development. Comprehensive overhauls of Onboarding, Ordering, Order Management, Product Manager and Wholesale Catalog were designed, prototyped, user-tested, developed and launched to Candid’s users.
SOLUTION
Working alongside the CEO & COO, I spearheaded the creation of a Product Roadmap to ensure timely delivery of high-value features while making sure that the prioritization and sequencing of that work mapped to long-term Strategic Product goals. I worked to build consensus on balancing the competing priorities of Feature Overhaul, New Feature Development, and addressing techincal debt. I produced design output as an individual contributor, while also managing design resources as direct reports.