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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GrubMarket WholesaleWare Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GrubMarket WholesaleWare Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>LeapFrog: MyPals2 Case Study</image:title>
      <image:caption>Old Method: Desktop Software Download (ouch)</image:caption>
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      <image:caption>Working the problem: Design, Iteration, &amp; Testing</image:caption>
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      <image:title>LeapFrog: MyPals2 Case Study</image:title>
      <image:caption>Mobile Site: Easy Configuration via headphone jack</image:caption>
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    <lastmod>2017-05-15</lastmod>
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      <image:title>Candid Wholesale case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Candid Wholesale case study</image:title>
      <image:caption>Orders are the heart of the Candid Wholesale app. Containing an extensive array of functionality unique to the business of Wholesale, the challenge was to make all of those features available to the user, while leaving the interface clear, uncluttered and intuitive.</image:caption>
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      <image:title>Candid Wholesale case study</image:title>
      <image:caption>It was crucial that the Onboarding sequence be an expression of Candid’s brand. A recent branding exercise had established a color palette, and an illustration library. Everything was built on that basic framework. The illustration was used to create an approachable and inviting space, in which users could see characters and objects in which they would recognize their own experience as businesspeople. They imbue a sense in the user that Candid understands their experience, and uniquely supports them.</image:caption>
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      <image:caption>The first major in-app feature to get a complete overhaul was the Products section, allowing the user to select, curate and publish products to their Product Catalog. The Products section also allows managing inventory to ensure the ability to fulfill, including pulling inventory from the user’s e-commerce platforms, and setting pricing, either custom, or based on retail prices from the e-commerce channel partner. The overall challenge is to provide all of this diverse functionality created to support users with varying needs, in a way that it is all intuitively accessible, without overwhelming an individual user with features they do not use.</image:caption>
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      <image:caption>Orders are the heart of Candid Wholesale. They are not simply a transaction, they represent a conversation between two trusted parties, ensuring that both come away satisfied once the actual transaction is finalized and fulfilled. In the real world, orders entail a great deal of complexity: orders are drafted, and passed back and forth between the parties with suggested changes until all of the specifics of inventory and timing are agreeable to both.  Tracking Orders at a view is a core function for nearly all users. To improve the experience of our Orders list, I redesigned the Orders list view to optimize for a  clear view current activity, with the ability to easily filter the Order list based on any criteria of interest to the user, and to make sure the remains aware of the applied filters at all times.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Grubmarket Orders IO Chat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>LeapBand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733af51b6aa60ef4ae5035f/ba3e74bd-2e6c-463a-bed2-80013540c184/sync+animation+1.png</image:loc>
      <image:title>LeapBand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733af51b6aa60ef4ae5035f/2f66cd71-21dc-4183-b17d-9b4b330be311/05_activity_report_overlay_download1.png</image:loc>
      <image:title>LeapBand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

